Mummy Time (Graden Pty Ltd ACN: 123 488 808) collects data about your browsing activity on our network.
One of the reasons we collect usage data is to display targeted advertisements or content on our network and also on third party websites.
We target advertisements and content in order to improve your user experience – so that you are served advertisements and content that we believe may be more relevant or useful to you.
Advertisements or content may also be “targeted” to users based on:
- the type of content displayed on a given web page;
- the geographical location of a user (ie. identified by an IP address);
- specific searches undertaken by a user; or
- the type of customer (e.g. member versus subscriber).
Other reasons we may collect anonymous usage data include:
- to limit the number of times users are served certain ads;
- to monitor the performance of advertising campaigns;
- to audit, research, and analyse usage in order to maintain and improve our services, and to develop new services;
- to ensure that our ad-serving technologies function properly; and
- to provide you with recommendations, based on your usage patterns.
We will not collect usage data or target advertisements based on the following market segments:
- racial or ethnic origin; or
- political opinions; or
- membership of a political association; or
- religious beliefs or affiliations; or
- philosophical beliefs; or
- membership of a professional or trade association; or
- membership of a trade union; or
- sexual preferences or practices; or
- criminal record; or
- health information; or
- genetic information that is not otherwise health information.
If we ever seek to target advertisements based on the above market segments, we will first obtain your express consent.
We will not create categories designed to target children under the age of 13 years (however, this does not prevent us from marketing children’s products to an adult audience).
Third party advertisers purchase advertising products from us that enable them to target particular types of users of our network, for advertisements served both on our network and also on third party websites.
We adhere to the Australian Best Practice Guideline for Third Party Online Behavioural Advertising (Guidelines). A copy of the Guidelines can be accessed here. The Guidelines only apply to “Third Party OBA”, which occurs when browsing behavior off our network is used to deliver behavioural advertisements on our network. The Guidelines set out self-regulatory principles designed to promote transparency, consumer awareness and consumer choice in relation to the type of advertising consumers receive and to encourage good practice and accountability in businesses that deploy Third Party OBA.
The Australian Digital Advertising Alliance (ADAA) has also developed an information website (Website) to educate consumers about Third Party OBA. The Website answers frequently asked questions, explains how the technology works, and allows users to manage their online advertising preferences.
We adhere to industry “best practice” for the storage of anonymous usage data. Security firewall, data encryption, and authorisation access are used to safeguard data held by us.
You can also manage cookies in your web browser privacy settings. See Your Online Choices for more information.